pharma franchise, popularly known as a PCD pharma franchise, is a model wherein an established pharmaceutical company-the franchisor-grants an individual or entity (franchisee) exclusive rights to market and distribute its products in a specific geographic territory. This business model allows entrepreneurs to join the pharmaceutical sector with low investment, leveraging the franchisor's brand recognition and product range coupled with quality assurance. The franchisee focuses on sales, marketing, and distribution, usually enjoying monopoly rights in their territory. The required promotional material and support are provided by the parent company, making it a mutually beneficial arrangement for market expansion and profit-making local business operations.